Roblox

Rendering of a Ralph Lauren coastal town in Roblox.

Step into a Ralph Lauren–inspired coastal town where holiday magic and timeless style come together

Shop Now

Roblox avatars in Polo Ralph Lauren store.

The Looks

Ralph’s Coffee

Roblox avatars lying on beach in front of floating movie screen.

RL 67 Beach Club

Rendering of Roblox avatars at Ralph Lauren horse stables.

Shop All

This holiday season, discover Polo Beach by Ralph Lauren, the seaside-inspired map on Roblox. Stroll through town with a friend, stopping at Ralph’s Coffee, the RL 67 Beach Club, and the Ralph Lauren store to shop for cosy new looks. Festive décor captures the spirit of a coastal winter, transforming Polo Beach into the ultimate escape. It’s a world of fun and thrilling adventure inspired by Ralph Lauren’s love of the East Coast shoreline

Explore on Roblox

Video of avatars in Polo Beach coastal town in Roblox.

Rendering of Polo Ralph Lauren Roblox outfit.

Video of water activities in Polo Beach on Roblox.

Ralph’s Coffee

Order a warm drink, take a turn behind the counter, or meet up with friends in the cosiest space on Polo Beach. Unlock the exclusive Ralph’s Coffee tote, a special holiday collectible to commemorate your visit

Explore on Roblox

Rendering of movie theater on beach in Roblox.

Rendering of bonfire on beach in Roblox.

A Day About Town

Begin your day at Ralph’s Coffee, where a warm drink sets the tone for the perfect coastal adventure. Browse the season’s latest styles at the Ralph Lauren store, then wander through Polo Town as twinkling lights and festive décor transform every corner. Cap off your journey at Lauren Lookout, a lighthouse with scenic waterfront views for a peaceful, picture-perfect ending

Scroll to Explore